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    Industrial Design & Details

    We help marine, luxury, and outdoor recreation companies 
    design, develop, and launch breakthrough new products. 

    Understand End UsersUnderstand End Users
    01

    Understand End Users

    Market research and customer interviews deepen understanding of the requirements, frustrations, and real-world constraints a new products must address.  

    02

    Expand Your Ideas

    Initial sketches, ideation exercises, and facilitated brainstorms help broaden and diversify the range of new product concepts under consideration. 

    Expand Your IdeasExpand Your Ideas
    Strike Good BalancesStrike Good Balances
    03

    Strike Good Balances

    We create value by striking refreshing design balances; products must be aesthetically beautiful, but also practical to manufacture, own, and use. 

    04

    Rapidly Prototype

    Theory is repeatedly put into practice at human scale, accelerating time to final market launch and revealing potential issues early through field testing. 

    Rapidly PrototypeRapidly Prototype
    Refine Until ReadyRefine Until Ready
    05

    Refine Until Ready

    New insights from the development process are continuously incorporated in design documentation and 3D models, supporting a seamless transition into manufacturing. 

    06

    Bring to Market

    Product messaging, marketing strategy, and PR campaigns help build momentum and buzz for new product launches. 

    Bring to MarketBring to Market

    Set up a preliminary consultation to learn how we can help.

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    772.247.0100

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    inquire@setzerdesign.com

    Setzer Design Group, Inc.
    621 NW Sunset Dr.
    Stuart, Florida 34994 USA

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